Best Practices for Digital Signage in Retail

Between digital transformation initiatives and the effects of the pandemic, it’s no surprise that e-commerce is thriving and people are shopping online in record numbers. But studies show that the in-store experience isn’t going anywhere. To capitalize on this fact, many retailers invest in omnichannel strategies to enable a seamless buying experience across online and in-store channels. And according to Gartner, consumers that shop online are missing critical parts of the in-store experience that can’t be replicated digitally, such as browsing and comparing items in person.

To offer in-person shoppers the same level of speed, safety, convenience, and control that they find online—plus, create the immersive, digital experience that consumers increasingly expect—retailers must invest in the right technological solutions. And for many large retailers, digital signage is a large part of their overall in-store experience strategy.

Regardless of whether your organization already has an expansive digital signage network or doesn’t have any screens at all, there’s always something new to learn. But you don’t have to learn every lesson on your own.

At Poppulo, we’re driven to help our customers communicate more effectively in a digital world. In this guide, we’ve compiled a list of tips and best practices from retail clients of varying sizes to help you understand how digital signage can impact the customer experience, drive revenue, improve employee communications, and more.